Job Nature:
- Work with Entertainment, Travel and Ad-hoc PIC on daily traffic drive, partner with the CTB freelancer on monthly targets while maintaining quality and compliance with Facebook guidelines
- Enhance overall page metrics, including follower growth, reach, engagement rates, and algorithmic favorability through targeted strategies, A/B testing, and real-time adjustments
- Implement monetization tactics, such as sponsored posts, affiliate partnerships, and Facebook’s ad revenue programs, through optimized content and audience targeting
- Enrich content mix of the page with high-engagement topics, diversify content by integrating trending deals, promotions, user-generated tips, and viral topics (e.g., food discounts, travel offers, and shopping hacks) to boost likes, shares, comments
- Work closely with internal team to explore and improve automated content earnings. Coordinate with the team to leverage automation tools, AI-driven curation, and analytics for efficient content generation, distribution, and optimization, focusing on maximizing earnings through scalable, data-informed processes
Characters / Qualifications:
- University graduate
- Over 5+ years experience in digital content development with team leading experience
- Passionate and innovative, able to come with new ideas for the brand and strong execution skill
- Able to create content that drives traffic and engagement along the finance and business scope
- Good language ability, good writing and editing skills
- Familiar in Google Ad Manager, Fanpage Karma, and other social listening tools, with strong ability to analyze data, provide insights and recommendation
- AI tools knowledge will be a great advantage
Interested parties please send your application letter, resume, expected salary and availability to Human Resources Department, via email [email protected]
We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application within the New Media Group. Applicants not hearing from us 2 months after applied may consider their applications unsuccessful.