The position will work on promotions on app usage, subscription and user growth projects, and also be involved in data tracking and analytics. The post will need to review and analyze data, generate insights, and provide actionable recommendations to improve our performances in digital platforms and touch points (website, app, IG, FB, etc.).
Responsibilities
- Execute promotion for paid subscription and app user growth through organic and paid media, this will include social media, SEO & SEM, display media, etc.
- Social Media: need to develop social media feed that use for user growth promotions
- Paid channel daily operation: work on daily patreon management, handling customer enquiry relate to paid subscription and app
- Product operation: Execute promotion strategy aligned with the product goal. Promotion channels include app notifications, EDM, banner ads, etc. Analyze performance metrics and refine strategies to improve user engagement
- Assist in partnership line up and promotions for driving app downloads and paid subscription growth
- Analytics and Tracking: Assist in weekly and monthly reports preparation on paid subscription, app user growth and usage, promotion effectiveness tracking
- Project Management on user experience enhancement: implement and follow up enhancement in both our app and website, and assist in function updates that improve the experience for stickiness and content consumption.
- You will be involved in tactical projects related to data, audience segmentation, conversion from time to time.
Requirements
- Bachelor degree holder in Marketing, Business, Communication or related subjects will be relevant
- Experience in the media or marketing industry, especially in developing social media feeds and app notifications will be an advantage
- Knowledge on web content, SEO, and analytic tools including Google Analytics, FB analytics, an advantage
- Knowledge and proficiency in design tools such as Photoshop and Canva is advantageous
- Good numerical sense and data analysis ability. Good excel skills.
- Self-motivated, creative, analytical mind, detail and organized, enthusiastic and able to work under pressure
- Fresh graduates with good analytical mind and numerical sense will be considered
Interested parties please send your application letter, resume, expected salary and availability to Human Resources Department, via email hr@nmg.com.hk
We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application within the New Media Group. Applicants not hearing from us 2 months after applied may consider their applications unsuccessful.